Y/616/2729 Entrepreneurship and Innovation

Level 7 Diploma in Strategic Management & Leadership

Task 1 - Business Idea Pitch and Report

Instruction: You are to propose three business ideas for this assignment which could then be explored further in a presentation and report to your class or tutor.

Review what makes a successful commercial or social entrepreneur and evaluate your own skills and attributes in that area.
Propose the three business ideas and assess the challenges that goes with each of them.

Delivery and Submission:

Presentation file with speaker notes (500 words)

Report (500 words) excluding TOC, diagrams, references and appendices

Task 2 - Business plan

Instructions:

Analyse the three business ideas and select the one that is most likely to succeed and create a business plan (including marketing and financing).

You should produce a business plan in which you should:
Summarise and analyse the selected business idea.
Analyse the production and marketing feasibility for the selected idea.
Produce business planning forecast using financial techniques.
Produce a marketing plan.
Develop a control and monitoring mechanism for the business plan.

Business Plan (3000 words) excluding TOC, diagrams, references and appendices

Task 3 - Reflections

Instructions:

You should now reflect on entrepreneurship based on this experience and using the appropriate literature.

Your reflections should:

Critically analyse the nature, characteristic and challenges of establishing different kind of enterprise and how you individually as a future manager could encourage creativity, innovation and changes.

With reference to one or more organisations, identify potential creative and innovative management ideas that could contribute to encourage creativity in the organisation.

Delivery and Submission
Reflections MS Word document (500 words) excluding TOC, diagrams, references and appendices

Referencing:
Each section must reflect any supporting Harvard style citations.