Video Production

Aim

This unit aims to develop learners’ skills and understanding in video production to a client-led specification.

Learning outcomes

LO1 Be able to establish client and audience requirements

1.1 Analyse client and audience requirements

1.2 Interpret and negotiate client and audience requirements to agree specification

LO2 Be able to plan and produce a video production to meet requirements

2.1 Plan creative material fit for intended purpose

2.2 Produce creative video production to meet client requirements

LO3 Be able to apply post-production techniques

3.1 Carry out post-production techniques creatively to realise a broadcast quality programme fit for client purpose

LO4 Understand own video production

4.1 Evaluate use of equipment and techniques

4.2 Evaluate production in terms of meeting the client brief.