Fashion Promotion and Marketing

Aim

The aim of this unit is to provide learners with an understanding of the essential elements of fashion promotion and its role within the fashion industry and to develop skills in developing a promotional campaign.

Learning outcomes

LO1 Understand the fashion promotion industry and its component parts

1.1 Research the promotional methods used by a selected product or service

1.2 Produce a strategy and framework which will produce effective marketing communications

1.3 Research and analyse the role of the fashion media within fashion promotion

LO2 Be able to research and analyse promotional strategies and campaign planning

2.1 Demonstrate an understanding of interrelated fashion promotion strategies

2.2 Research and evaluate creative processes and technologies in the production of a successful promotional campaign

2.3 Research and assimilate a written and visual archive of fashion promotional material

LO3 Be able to plan and execute a self-initiated promotional campaign

3.1 Create and manage a favourable image through consumer research and positive communication

3.2 Plan and organise creative visual solutions for a promotional strategy for an identified campaign

3.3 Produce a creative promotional campaign targeting potential consumers

LO4 Be able to evaluate own promotional strategies

4.1 Evaluate promotion strategy in terms of fitness for purpose and effectiveness

4.2 Critically evaluate and reflect upon own strategies, concepts, planning and execution of the promotional campaign.