Copywriting for Advertising

Aim

This unit focuses on developing learners’ skills at writing copy for advertising, working individually and in creative teams to meet the needs of advertising briefs.

Learning outcomes

LO1 Understand the roles and working methods of creative teams in advertising

1.1 Research and evaluate the working methods of creative teams in advertising

1.2 Work effectively as part of a creative team to devise effective copy for advertising

LO2 Be able to produce writing skills to produce copy for advertising purposes

2.1 Use techniques effectively to write imaginative copy for different audiences

2.2 Produce writing which is technically accurate

LO3 Be able to evaluate advertising copy

3.1 Evaluate the copy writing in terms of technical quality, aesthetic appeal and meeting the needs of the client

3.2 Evaluate the overall effectiveness of the advertising copy.