Which one of the following is NOT a way to effectively differentiate a company's branded footwear offering from the brands of rivals?

• Offer a wider variety of models/styles than most all other rivals
• Achieve a lower reject rate on pairs produced than most all other rivals.
• Produce and market branded footwear with a higher S/Q rating than the branded footwear of most all other rivals
• Spend more on advertising than most all other rivals
• Offer a higher rebate than most all other rivals