Product -herbal essences shampoo by P&G company

Overview

Planning activities:
• Defining the corporate mission Core purpose:
o What is our business? o Who is the customer?
o What is of value to the customer? What will our business be?
o What should our business be?
• Building the corporate culture
• o shared experiences, stories, beliefs, and norms that characterize an organization
• Establishing strategic business units
• Assigning resources

Marketing planning & Management
1- Corporative planning
2- Business unit planning
3- Offering planning

The Market Value Map
1- Identify the Target market - 5 C Analysis
o Company o Collaborators o Competitors o Customers o Climate
2. Value proposition
o Collaborator value
o Company value
3- Planning and Managing offerings
o is the actual good that the company deploys to fulfill a particular customer need. ex, produce another scented shampoo for specific customers