Assignment -

The selected question is topic 2.

Topic 2: A business model demonstrates how an organisation creates and delivers value to customers. Developments in digital innovation such as Industry 4.0 have changed the traditional balance between customer and supplier. Use a single case study of your choice to critically analyse and illustrate how to build a digital business model for the organisation to make profit from the adoption of Industry 4.0 and use a short science-fiction story to demonstrate how to improve the organisation's performance in the future.

1. Literature review on the relevant theories or methods (note: what you need to review here is business models or change management theories or data management methods, but not Industry 4.0 which can be introduced as the background information in Introduction);

2. Analysis of the case study of your own choice, by using a theory or method introduced in the literature review;

3. Critical reflection and discussion on the case study;

4. A Science fiction story to demonstrate possible improvements in the future (i.e., to solve a problem identified in the reflection);

5. The aim and objectives of the essay;

6. Reference list and citations of the references in the text.

Learning Outcome 1: Describe and discuss the state-of-the-art in digital business improvement and change.

Distinction requirements: The merit requirements are met. The essay is written at an excellent level. The essay is structured and focused. Additionally, the essay displays a high rate of maturity when describing and discussing the application of theory(ies) in a practical context. In addition, the essay:

• demonstrates skill in critical evaluation of the research literature;
• demonstrates skill in synthesising the material from the research literature with the material from the taught course;
• demonstrates insight and a high level of understanding through the interpretations of the literature presented and the arguments made.

Learning Outcome 2: Demonstrate practical skills related to digital business improvement and change.

Distinction requirements: The student clearly provides their own perspective on the case and effectively combines an understanding of the application of the theory with a clear identification of the industrial problem and implications of the solution.

Learning Outcome 3: Reflect critically on the state-of-the-art of theory and practice in digital business improvement and change.

In addition, the essay described and discussed the critical reflections and science-fiction story at an extremely high level.

FORMAT OF THE ASSESSMENT -

An indicative essay structure is:

1. Introduction

2. Literature review (e.g., on relevant change theories, business models or data management depending on the topic of your choice)

3. Case outline and topic to be addressed

4. Analysis of case using the chosen framework (e.g., a change theory, business model or data management method)

5. Discussion and critical reflection (including aim and objectives, critical reflections and a science-fiction story for improvement)

6. Conclusions

7. Reference list