Unit 7 Managing Conference and Events - Level 5 Pearson BTEC HND in International Travel and Tourism Management

Assignment - Event Planning and Implementation

Assignment Context and Scenario

This coursework assignment focuses on four specific learning outcomes based on managing conferences and events within the context of tourism and hospitality management, from project planning to implementation. As a newly appointed assistant to the Conference and Event Manager at an upscale hotel in London, you are required to undergo a three-month internship in the events and other related departments at the hotel and produce a report to the manager addressing the topics covered by the 4 learning outcomes as shown below.

Learning Outcome 1: Investigate the different categories and dimensions of event within the event sector

Using specific examples from your hospitality organisation, examine the different events categories and dimensions and explain their differences. With a range of example drawn from different categories, critique the development of events and conference sector in general.

Discuss the features and current trends that are influencing the events sector using specific examples drawn from different categories of events, and analyse the current trends to explain how events sector are adapting to the new business environment by being innovative.

Learning Outcome 2: Examine the considerations for conference and event room set-ups defining the professional standards required

Using your chosen hospitality organisation as the basis, design a layout (attach your design layout to the file) to correctly set up a conference or event room that would meet specific client requirement and evaluate the quality of the design and layout in meeting client expectations and needs. Justify choices of design and layout in terms of satisfying client expectations and needs

Examine the additional services available within a conference or event environment and discuss their importance to meet specific client requirement and expectations.

Learning Outcome 3: Explore the management skills required to work within the events environment and successfully

With reference to a current employment opportunities in the event and conference sector, explore the different management roles within the sector and critically evaluate the management skills required and make recommendations with justification to meet stakeholder requirements. Also, review the management skills and personal attributes required to work within the events industry using your organisation and evaluate the impact in creating a successful event.

Learning Outcome 4: Explain the measures required to manage a secure and safe events environment for staff and guests

For a selected event and specific client in your hospitality organisation, specify and explain the appropriate measures required to provide a secure and safe event venue as well as a safe environment for guests and events staff. Using example of another event, compare and contrast the security and safety provision you may require. Make recommendations with justification to improve the provision of security and safety in your selected events along with the cost to the business, staff and guests.