Assignment - Business Environmental Analysis of the BBC vs Netflix

Higher Nationals
Assignment Brief - BTEC (RQF)
Higher National Diploma in Business (Ref: 012019/38/61)
University of centre Colchester
Unit Number and Title Unit 1 Business and the Business Environment (L/508/0485)

Unit Learning Outcomes:
LO2 Demonstrate the interrelationship of various functions within an organisation and how they link to organisational structure
LO3 Use contemporary examples to demonstrate both the positive and negative influence/impact the macro environment has on business operations
LO4 Determine the internal strengths and weaknesses of specific businesses and explain their interrelationship and external macro factors

Assignment Brief and Guidance:

With the massive increase in streaming services such as Netflix and Amazon Prime Video, the BBC have to continuously adapt to the digital landscape for their programmes. You have been recruited as part of the Business Development team at the BBC and as part of your role you are required to assess the internal and external factors that impact achieving current objectives and future business decision-making in an attempt to compete with Netflix.

1. You are required to examine the BBC's functions, organisational structure and how they support achieving their business objectives - as part of this examination you are required to evaluate the interrelationship of the functions and structure. In addition, address the difficulties within the interrelationship in comparison to that of Netflix

2. Complete a PESTLE analysis on the BBC and evaluate the impact that various macro environmental factors have on the BBC - you should make reference to globalisation and international competition from Netflix, and the influence and impact it has on the BBC's objectives and decision making

3. Produce a detailed SWOT or TOWS analysis of the BBC's departments to identify the important strengths and weaknesses of the organisation to meet the requirements of globalisation. Clarify how your internal micro environmental analysis connects to the external factors to support decision-making. Based upon your research and findings you are required to critically evaluate part 2 and part 3 to determine how the macro and micro environmental factors influence and support the achievement of current objectives and future business decision-making when competing with Netflix.