EB4602 - Intercultural Training in Business Communication - University of Central Lancashire

Assignment brief: Academic essay

Subject choice
1) Think of a subject of interest to you related to intercultural communication

2) Example subjects: theories used to analyse culture, impact of culture, how to communicate, verbal styles of communication: e.g. direct/indirect, non-verbal styles of communication e.g. physical appearance, eye contact, proxemics..., assumptions regarding culture, best practices in business )

3) Think of a specific area/question related to that subject.

4) Send the module tutor your suggestion for help if needed and then validation.

5) If you have no ideas, the module tutor can set you a question

Structure

• The structure should be a typical one for an academic essay, remember to include references.
• The word count is 2000 words, the weighting is 50% (see MIP)
• This is not a research project, so you don't need to interview people or make questionnaires.

Suggested Topic - "Understanding cultural differences is the most important component for successful interaction in the workplace". Justify your answer.