UMCDN4-15-1 Business Decision Making for Marketing and Events Assignment - University of the West of England, UK

Assessment Component - Component B - sessional

Assessment Instructions -

The aim of this assignment is to develop your skills for evidence-based decision making, using a data set typical of those you will encounter in future job roles. You are required to prepare an individual business report summarising the data used, methods of analysis, key findings (both verbally and using graphs), key conclusions and subsequent recommendations for development of a future event. This is based on a dataset (supplied with this assessment brief) for previous events. This is typical of the kind of report that managers produce to justify their requests for budget and other resources.

For 2019-20, the topic of this Business Report is 'Evaluating the Social Media for Marketers conference and providing recommendations for the next conference'.

In this case, you have survey results from the last 3 years of a small conference (for approx. 150 people) run by a Digital Marketing Agency. The conference is intended to position the agency as thought leaders in social media for marketing, to develop their connections with influencers in the industry (by inviting them as speakers) and to increase the number of organisations seeking their services. This survey evaluates the value that attendees found in the conference, its various sessions each year, and whether attendees would recommend the conference to other people (Net Promoter Score).

The recommended structure of this report is:

Title (not included in word count)

Executive summary (c.100 words) - see final business tutorial for how to write this

Contents list (not included in word count)

Figures list (not included in word count)

Introduction (c.200 words) - the purpose of the report/ background information.

Methods (c.250 words) - the analysis methods you used on the data including key ethical issues relating to how the data was stored, processed and analysed.

Results (c.200 words) - key findings from your analysis, including graphs

Discussion (c.250 words) - your conclusions from your analysis

Recommendations for the next conference and any future research (c.200 words) - i.e. any recommendations for the format and content of the next conference and any changes to the questionnaire,

References

No appendix is required

All word counts are approximate and for guidance only. You are encouraged to use tables, graphs and diagrams to illustrate your work and support a business-like presentation style. The maximum word limit for this coursework is 1200 words.

Note - No need SPSS test result. There are two ways to do it - Using excel file and Using SPSS.

Attachment:- Business Decision Making for Marketing and Events Assignment Files.rar