Marketing Essentials Assignment -

Assignment Context and Business Scenario -

You are applying for the role of marketing manager in a UK-based organisation of your choice (subject to the approval by your tutor). As part of the interview process you are required to explain the role of marketing and how it interrelates with other functional units of an organisation.

Following your interview for the position of a Marketing Manager, you have now been appointed as the new Junior Marketing Manager for your chosen organisation. The first task set for you is to research the competition and to produce a marketing plan based on your findings. In order to achieve this, you are required to compare ways in which organisations use elements of the marketing mix (7Ps) to achieve overall business objectives. In addition to that you are required to develop and evaluate a basic marketing plan.

What you must do - The following issues are required to be carried out:

1. Explain the role of marketing and how it interrelates with other functional units of an organisation.

Using examples from your chosen organisation, explain the key roles and responsibilities of the marketing function. You should also analyse the roles and responsibilities of marketing in the context of the marketing environment of your chosen organisation.

Explain how roles and responsibilities of marketing relate to the wider organisational context. You should also analyse the significance of the interrelationships between marketing and other functional units of your chosen organisation.

To further demonstrate your understanding of the role of marketing, you are required to critically analyse and evaluate the key elements of the marketing function and how they interrelate with other functional units of your chosen organisation.

2. Compare ways in which organisations use elements of the marketing mix (7Ps) to achieve overall business objectives.

Using your chosen organisation and another organisation, compare how organisations use the various elements of the 7Ps marketing mix in the marketing planning process to achieve business objectives. This will be submitted as a briefing paper for the marketing team. You should evaluate different tactics applied by organisations to demonstrate how business objectives have been achieved.

3. Develop and evaluate a basic marketing plan.

Using your chosen organisation, produce and evaluate a basic marketing plan. The marketing plan should include all elements of the 7Ps marketing mix, with an action plan and measures for monitoring and evaluating progress and meeting of your chosen organisation's goals and objectives. The marketing plan should be detailed, coherent and based on evidence.

The Senior Marketing Manager of your chosen organisation wants you to design a strategic marketing plan that should tactically apply the use of the 7Ps to achieve organisation's overall marketing objectives.