Pearson BTEC HND in Business Assignment -

Assignment Context and Business Scenario

You are applying for the role of Marketing Manager within a UK-based organisation of your choice (subject to the approval by your tutor) and as part of the interview process you are required to discuss the concept of marketing as well as its role within the organisation. Further to this you will have to explain how marketing interrelates with other functions within the business.

What you must do - The following tasks are required to be carried out:

1. Explain the role of marketing and how it interrelates with other functional units of an organisation.

You are applying for the role of Marketing Manager within a UK-based organisatiopn of your choice and as part of the interview process you are required to discuss the concept of marketing as well as its role within the organisation. Further to this you will have to explain how marketing interrelates with other functions within the business.

Using examples from your chosen organisation, explain the key roles and responsibilities of the marketing function how roles and responsibilities of marketing relate to the wider organisational context.

You should analyse the roles and responsibilities of marketing in the context of the marketing environment of your chosen organisation.

You should analyse the significance of the interrelationships between marketing and other functional units of your chosen organisation.

You should critically analyse and evaluate the key elements of the marketing function and how they interrelate with other functional units of your chosen organisation.

Following your application for the position of a Marketing Manager, you have now been appointed a new Marketing Manager for your chosen organization. The first objective set for you is to research the competition and produce a marketing plan based on your findings. This assignment has two parts -

2. Compare ways in which organisations use elements of the marketing mix (7Ps) to achieve overall business objectives

Using your chosen organisation and another organisation, compare how organisations use the various elements of the 7Ps marketing mix in the marketing planning process to achieve business objectives. This will be submitted as a briefing paper for the marketing team.

You should evaluate different tactics applied by organisations to demonstrate how business objectives have been achieved.

3. Develop and evaluate a basic marketing plan.

(NB: A marketing plan template is available in the VLE, but it is not mandatory to use this).

Using your chosen organisation, produce and evaluate a basic marketing plan to meet marketing goals and objectives. The marketing plan should include all elements of the 7Ps marketing mix, with an action plan and measures for monitoring and evaluating progress and meeting of your chosen organisation's goals and objectives.

You should produce a detailed, coherent evidence-based marketing plan for your chosen organisation.

You should design a strategic marketing plan that tactically applies the use of the 7Ps to achieve overall marketing objectives.

Attachment:- Assignment File.rar