Communication with Images in Art and Design

Aim

The aim of this unit is to extend learners’ understanding of the potential of visual imagery as a means of communication, including the codes used in different cultures.

Learning outcomes

LO1 Understand the use of visual imagery in different cultures and sub-cultures

1.1 Analyse the power of abstract imagery as a means of communication within different cultures

1.2 Apply visual languages and codes as a means of communication within different cultures

LO2 Understand the use of sequencing to communicate with a series of images

2.1 Apply time and sequence in narrative and storytelling

2.2 Evaluate the uses of time and sequence in time-based media communications

LO3 Be able to communicate meaning and messages and information using images

3.1 Evaluate meanings, messages and information communicated by visual imagery

3.2 Apply visual imagery creatively to communicate meanings, messages and information cross-culturally

LO4 Be able to produce visual imagery aimed at different audiences

4.1 Produce creative and imaginative visual communications aimed at a variety of audiences

4.2 Present visual communication theory in own work using appropriate language

4.3 Critically reflect on effectiveness of visual communication in own work and evaluate in terms of future development.