Tour Operations Management

Unit aims

To develop an understanding of how tour operators create and sell holidays and the strategic decisions involved in managing tour operations.

Learning Outcomes

1. Understand the tour operators industry within the travel and tourism sector

1.1 Analyse the effects of current and recent trends and developments on the tour operators industry

2. Understand stages involved in creating holidays

2.1 Assess the stages and timescales involved in developing holidays

2.2 Evaluate the suitability of different methods of contracting for different components of the holiday and different types of tour operator

2.3 Calculate the selling price of a holiday from given information

3. Be able to review brochures and methods of distribution used to sell holidays

3.1 Evaluate the planning decisions taken for the design of a selected brochure

3.2 Assess the suitability of alternatives to a traditional brochure for different types of tour operator

3.3 Evaluate the suitability of different methods of distribution used to sell a holiday for different types of tour operator

4. Understand strategic and tactical decision making for tour operators

4.1 Evaluate the strategic decisions made by different types of tour operator

4.2 Compare the tactical decisions that could be taken by a selected tour operator in different situations