Strategic Management

Unit Aims

The aim of this unit is to develop learners’ understanding of strategic and change management models, as well as the ability to review strategic plans, to propose strategic options, to create implementation plans and to lead organisational changes.

Learning Outcome –

1. Be able to analyse key external influences on an organisation’s strategy.

1.1 Critically evaluate the position of an organisation in its current market.

1.2 Critically analyse the effects of existing plans on an organisation.

2. Be able to appraise strategic options for an organisation.

2.1 Critically explore the relationship between, corporate, business and operational strategies.

2.2 Apply strategic models and tools to develop strategic options for an organisation.

2.3 Evaluate strategic options for an organisation.

3. Be able to evaluate various tools and approaches to a strategy implementation plan.

3.1 Create a relevant vision, mission and strategic goals for an organisation.

3.2 Propose a suitable structure for an organisation that fits a strategic plan.

3.3 Create a resourced strategy implementation plan.

4. Be able to develop and implement a strategic organisational change management plan.

4.1 Apply force field analysis to effectively distinguish forces of change.

4.2 Critically evaluate various change management models.

4.3 Identify relevant leadership and change agent skills to implement a strategic change in an organisation.

5. Be able to monitor and control the implementation of strategic plans.

5.1 Develop a monitoring and control system for the implementation of strategic plans.

5.2 Design key success indicators in order to monitor the implementation of the strategic plan.

5.3 Distinguish potential risks during implementation.

5.4 Review the effectiveness of the strategic plan.