State briefly how the type of business a company is engaged

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1. (i) The board of a company decides that the strategic objectives of the company should be:

- to become established as the best in its field
- to be the largest in its market.

Comment briefly on what the length of time should be to achieve these objectives.

(ii) State how the strategic and sometimes medium term objectives of a company may differ in an important aspect from operational planning. Give some examples of strategic planning activities and operational planning.

(iii) State briefly how the type of business a company is engaged in might determine the importance of the type of planning that would be required for:

(a) an oil exploration company

(b) a clothing retailer.

2. Carling Ltd is a manufacturer of industrial drills. It has £1M earmarked for capital investment in the current year and the Board has identified two projects (each requiring an initial outlay of £1M) from which it will choose.

The company's capital structure at present is:


£M

Ordinary shares 5%     Preference shares

10%    Debentures

3


4


7

Total capital

14

The two rival projects have anticipated costs and income flows as follows:

 

Project 1

 

£'000

Project 2

 

£'000

Cost

1000

1000

Income - Year 1

600

100

Year 2

200

150

Year 3

150

750

Year 4

250

450

Year 5

350

150

Year 6

200

200

Total income

1750

1800

(a) The Board is considering funding the investment by either a £1M shares issue or a £1M 10% debenture issue. You are asked to explain which method you would choose.

(b) You are asked to evaluate the two projects using:

(i) the payback method (by plotting the data)
(ii) the DCF/NPV technique (assume a 12% cost of capital).

(c) A Board member asks whether risk and uncertainty should be taken into account. You are asked to write a brief report outlining the arguments for and against the suggestion.

3. Using the data from TABLES 1, 2 and 3 below, plot the following graphs:

(i) On one set of axes plot the 2 curves of:

- ‘total sales revenue' against ‘volume of sales'

- ‘total costs' against ‘volume of sales'.

The ‘volume of sales' should be on the x-axis (values from 20 to 26).

(ii) On a second set of axes plot the 3 graphs:

- ‘marginal cost' against ‘volume of sales'

- ‘marginal revenue' against ‘volume of sales'

- ‘price' against ‘volume of sales'.

Again the ‘volume of sales' should be on the x-axis (values from 20 to 26).

Price

£

Volume of Sales

Total sales revenue

£

Marginal revenue

£

80

20

800

 

76

21

836

36

72

22

864

28

68

23

884

20

64

24

896

12

60

25

900

4

56

26

896

-4

TABLE 1

Price

£

Volume of Sales

Total costs

£

Marginal cost

£

80

20

720

 

76

21

728

8

72

22

740

12

68

23

756

16

64

24

776

20

60

25

800

24

56

26

828

28

TABLE 2

Price

£

Volume of Sales

Total sales revenue

£

Total cost

£

Profit

£

80

20

800

720

80

76

21

836

728

108

72

22

864

740

124

68

23

884

756

128

64

24

896

776

120

60

25

900

800

100

56

26

896

828

68

TABLE 3

(a) From your graphs determine the maximum profit and optimum volume of sales.

(b) What do you notice about:

- the marginal cost and marginal revenue lines

- total cost and total revenue curves at maximum profit.

4. (i) Imagine you are the manager of a pension fund that invests large amounts of money in companies, most of which are listed on the London Stock Exchange. Returns on your investments provide the funds to pay the pension beneficiaries. State the proportions of fixed interest securities (i.e. debentures, preference shares, etc.) and ordinary shares you would choose with a view to minimising the risk to funds and maximising returns. State briefly the reasons for your investment strategy.

(ii) State a source from which you would get information on which to base your investment strategy.

(iii) State a possible consequence of other fund managers thinking in a similar vein to yourself.

(iv) Select 5 listed London Stock Market companies from different sectors (such as Banking, Information Technology, Media, Chemicals, Construction, Retailers, Transport, Mining, Oil & Gas, Pharmaceuticals, Property, etc.) in which you intend to invest substantial amounts of capital with a view to seeking a return on your investment. Briefly give reasons for your selections.

5. Prepare a cash budget for January 2006 to March 2006 with the following information given.

 

Oct.

Nov.

Dec.

Jan.

Feb.

Mar.

Apr.

Sales

1400

1000

800

1000

1000

1200

1000

Production

1250

1200

1000

800

1500

1750

1400

Cash balance at 1 January 2006 = £5500

Selling price = £16.00 1/2 received in the production month
being considered.
1/2 received two months later
(e.g. in January receive 1/2 of January's plus 1/2 of November's)
Direct labour = £5.00 paid same month of production
Direct materials = £5.00 paid the month before production
Variable costs = £4.00 1/2 paid in the month before production
1/2 paid in the month of production
(e.g. for January, pay 1/2 in December plus 1/2 in January)
Fixed costs = £1500 per month.

Use the grid on page 8 to illustrate your answers.

 

January

February

March

Opening balances

 

 

 

Receipts (1)

 

 

 

Receipts (2)

 

 

 

TOTAL INCOME

 

 

 

Direct labour

 

 

 

Direct materials

 

 

 

Variable costs (1)

 

 

 

Variable costs (2)

 

 

 

Fixed costs

 

 

 

TOTAL COSTS

 

 

 

NET TOTAL FOR MONTH

 

 

 

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