Marketing Principles

Task 1

a. Examine a few definitions (at least two) of marketing and explain the marketing process with example drawn from your chosen organization.

b. Explain the various marketing concepts and evaluate the cost and benefits of adopting marketing orientation in your organization.

Task 2

a. Analyse the macro and micro environmental factors that influence the marketing decisions in a business organization.

b. Examine the concept of segmentation and recommend segmentation criteria and targeting methods to be used for two products in your chosen organization.

c. Identify factors that influence buyer behaviour and propose a new posting strategy for a product or service of your organization

Task 3

a. Using your chosen company, explain how products are developed to achieve sustainable competitive advantage.

b. Evaluate a range of distribution methods to provide convenience to a target group of customers in your chosen organization.

c. Discuss the various pricing methods used by businesses and critically evaluate the pricing strategy of your organization.

d. Explain the concept of integrated marketing communication and discuss the elements of promotional mix as relevant to your organization.

Task 4

a. Examine the nature of extended marketing mix and discuss their relevance to service marketing.

b. Evaluate the marketing mix variables for two segments of the consumer market and discuss how different it would be for business-to-business services

c. Assuming that your selected organization is to enter the international market, examine and discuss the differences between domestic marketing and international marketing.