Data Analysis for Business Decision-making

Assessment 1 - Quantitative Data Analysis Report

Your report must address the following:

Businesses often utilise secondary data to consider competitors. What considerations would you take account of in relation to using secondary data from a 2024 annual report taken from a company based in the UK and listed on the London Stock Exchange? (Units 1-3)
It may be beneficial to include correctly referenced exerts and examples from annual reports to highlight points.

Create a questionnaire for a business of your choice.
Questionnaire should be between 6-8 questions.
Design the questionnaire using guidance for best practice (Unit 4).
Ensure a range of different type of data collecting questions are included.
Consider appropriate presentation, including answers and layout.
Questionnaire should stand alone in terms of no other explanations necessary other than those on the questionnaire.
Consider ethics appropriately
Do not include links to access the survey

In SPSS undertake the following on the data provided on the SOE11446 Moodle page ‘SOE11446 SPSS data file':

a) Run a frequency test on appropriate variables. Include the full table and explain what is shown by the table and explore the data generated.

Run a descriptives test on for an open data generating question. Include the table and explain what the table shows, as well as specifically discussing standard deviation.

Run and clearly present a full valid chi-square test on two appropriate variables. This should include the null- hypothesis, validity identification, the steps for interpreting the chi-square test and finally a clear explanation of what the crosstabulation table is showing. (A chi-square with an association output will offer more scope for discussion of the process Book your online assignment help today).

References in APA 7th style with citations and a reference list at the end.

Assessment 2 - Qualitative Data Analysis

Your report must address the following:

Fully discuss the technique that will be used to analyse the text provided. Explain the process in a step-by-step approach (this is to be undertaken in person and not by a program, such as, NVivo).

This section is to be fully referenced and explore the rationales and background information of the chosen qualitative analysis process, as well as how the process is undertaken. When appropriate, cite rationales in relation to the transcripts provided.

Using the interviews provided on the SOE11446 Moodle page, undertake an analysis of these following the established analysis process discussed for section 1 of this assignment.

The transcripts provided are in Word format and so can be altered in-line with the process and included.

Critically discuss the findings from the interviews.
Utilise the tables, quotes, etc generated through the analysis to support the discussion section.
Summarise the key research findings.
Discuss limitations and recommendations for research of a similar nature in future.

Your essay must follow the APA 7th style for referencing.