HND Assignment Brief -

Programme title - Pearson BTEC Level 5 HND in Hospitality Management

Unit number and title - 21 Small Business Enterprise Level 5

Assignment title - Written report involving 4 tasks

Department of Hospitality - ICON College of Technology and Management, UK

Learning outcomes -

• Be able to investigate the performance of a selected small business enterprise
• Be able to propose changes to improve management and business performance
• Be able to revise business objectives and plans to incorporate proposed changes
• Be able to examine the impact of change management on the operations of the business

Assignment Context and Business Scenario -

For this assignment, you are required to choose an organisation that is defined as a 'small business enterprise' that operates in the Hospitality sector, as defined by the U.K. 'Standard Industrial Classification of Economic Activities' (Office for National Statistics, ONS), and has been in operation for more than three (3) years.

The tasks in this coursework assignment are all based on the above scenario, and should be supported by relevant theories and concepts, where appropriate.

Recommended word limit is 3000.

Task 1 -

A. Produce a profile of the chosen hospitality business, identifying; a) the type, structure, size, mission and goals & objectives of the business and b) internal constraints and restrictions on the business such as resources and expertise etc.

B. Carry out Analysis (with statistics/data) the current performance of the business in relation to previous years. This would include revenue, operational data such as occupancy percentage, REVPAR, and key financial ratios etc.

Task 2 -

A. Recommend with justification appropriate actions to overcome the weaknesses identified, using any models you may have learned as appropriate.

B. Analyse the ways current performance could be maintained and strengthened.

C. Recommend with justification appropriate actions that can be taken to expand the selected business.

Task 3 -

A. In light of the analysis as performed in Task 2, produce a business plan for the organisation detailing the assessment of the current objectives and plans.

B. Revise plan to incorporate changes and business objectives of the organisation and prepare an action plans (with a chosen strategy) to implement changes in the organisation.

Task 4 -

A) Investigate and report on the potential impacts, the changes may have on the organisation both internally and externally on the selected hospitality organisation. (The impacts are outcomes and results that may realise if the organisation is to implement change programmes).

B) Develop a plan outlining how the changes will be managed in the selected business (an action plan for managing the proposed change).

C) Devise a method(s) to monitor and improve the performance after the changes to be implemented over a given timescale.