The Task - you are answering the following questions:

Your analysis should use data and information to;

Identify which are your customer segments. This should include what benefits and features they required/require.

Identify which team/brands are your major competitors. You should include what benefits and features you are competing on i.e. convenience, performance or economy.

Identify which company you think has run the most effective marketing strategy at the end of Period 2. Explain your choice.

Include a Forecast for Period 3 for your company (you will be making these decisions at this time) - you can use Share Price Index as part of this answer

Poster Design -Things to consider;

Explore online management posters
Have you answered the 4 questions?
Have you included all of the information required?
You can ask somebody else to take a look - what does it communicate to them?
Are your names on your poster? Need solution, Order Now!

Poster Guidance

Check out 'management posters'
Do not include too much!
Is your message clear?
Situational reflection - what has changed and why?

You were given Decision 0 at the beginning of the simulation!