The Applied Business Project

Aims

In the Applied Business Project module students will complete an independent research project. You will have a course-specific project supervisor who will guide your choice of project in line with professional body accreditation (if applicable). These might include: applied research on a contemporary business issue based on primary research, a work-based project, a case study, other empirical research or a secondary data-based research project. You will conduct your project under the guidance of an academic staff member, who will advise you on determining the most suitable approach.

The module aims to develop students' critical thinking, methodological, analytical, and writing skills through the research process in undertaking a project. In undertaking a business project, students will critically engage with literature on their chosen topic, formulate valid project questions and objectives, evaluate different methodological alternatives, execute appropriate data collection and analytical techniques, develop cogent academic explanations of their findings and address the project question and objectives originally posed in their study. Students should also be able to provide recommendations for academic theory and/or management practice as an outcome of their research project.

The postgraduate business project aims to help students to understand the dynamics of business research and to develop their research as well as project management skills. It provides students with a unique opportunity to specialise in a particular subject/vocational area, and is extremely valuable if students wish to work in a specific industry sector or undertake research in future study/employment. Overall, the module aims to develop both students' independent research capability and enhance their graduate employability.

Please focus on the following tasks:

Choose a Topic: Select a topic that genuinely interests you. This will not only make your research more enjoyable but also more meaningful.

Review Similar Projects: Look for three similar projects, either from our library or online resources. This will give you a good sense of what has been done and how you can contribute uniquely.

Find Research Papers: Identify five research papers in your chosen area. These papers will be instrumental in providing a foundation for your literature review.

Literature Review: Read the identified papers thoroughly and derive a comprehensive literature review from them. This step is crucial in understanding the current state of research and identifying gaps your work can fill.

Learning Outcome 1: Demonstrate the ability to analyse complex business and management problems critically and rigorously and make evidenced based management recommendations

Learning Outcome 2: Demonstrate high levels of expertise in selecting and conducting research methods and addressing strategically significant organisational problems and issues.

Learning Outcome 3: Demonstrate synthesis of knowledge and skills by applying appropriate research strategies and philosophies to organisational issues

Learning Outcome 4: Demonstrate self-directed capacity to plan, design and monitor an individual piece of research

Learning Outcome 5: Design and present a well-defined and structured report covering the investigation with appropriate and justified conclusions and recommendations, while showing awareness of their limitations.

Learning Outcome 6: Identify, interpret and engage in critical analysis and discussion of contemporary literature in your professional field.

Learning Outcome 7: Demonstrate the ability to effectively analyse business problems from the professional practitioner perspective in your field and make meaningful and where appropriate costed business recommendations

Learning Outcome 8: Demonstrate the skills of logical thought, critical evaluation, data analysis and reflection that will enhance influencing and negotiation capabilities as practitioner in your relevant field

Learning Outcome 9: Demonstrate the ability for self-directed learning and the ability to reflect on learning, and emotional and social intelligence, which will inform future practice

Learning Outcome 10: Exhibit digital proficiency in computer aided research skills that promotes the effective presentation of research findings and recommendations

Chapter 1: Introduction

Make sure that the readers of your work will be able to find the answers to these questions in

Chapter 1:
• What was the purpose of the research?
• How was the topic chosen?
• What were the main aims and objectives of the research?
• What is the scope of the research project? (If your dissertation/project is focussed on one particular client, industry or technology you might include introductory remarks about this here.)
• What were the limitations of the work?
• How is the text arranged in the dissertation/project?
• Is there anything particular to note that will make it easier for the person reading your dissertation/project to follow the work (e.g. about the format of referencing, layout of charts etc.)?
If you wrote a good proposal you should be able to use this as a basis for Chapter 1.
Remember that this is the introduction to your project, and not an introduction to the topic of your project.

Chapter 2: Literature review

You will be rewarded for:
• providing an introductory paragraph which explains what is discussed in the chapter and why it is necessary to include this as part of the dissertation/project
• demonstrating that you conducted a thorough literature search and have read widely
• demonstrating that you have read up to date material
• summarising what you have read thematically (and not author by author)
• highlighting trends in the discussion of your topic, for example over time; by geography; by sector
• commenting on the value of what you have read (without discussing the actual topic)
• organising your findings from the literature review to fit in with the main themes of your research project
• identifying gaps in the literature
• demonstrating that you assimilated and understood what you have read and what you have written

Chapter 3: Methodology

The Methodology chapter is used to justify the choice of methods employed during the research project. You need to demonstrate that you understand that there are various options for conducting research. For this reason you will need to refer back to the notes you took in any research methods classes that you have attended, as well as text books and/or articles on research methods. Although much of this chapter focuses on data collection, it is also worth acknowledging the techniques used for the other activities related to the research project: literature searching; sampling or case study selection; and data analysis.

NB Not all points below are relevant to all dissertations and methodology chosen. Please make sure that you choose to include all the points that you feel are appropriate. This can be further discussed during our meetings.

Make sure that the answers to the questions below can be found in Chapter 3:

Introduction to Chapter 3

What does this chapter discuss?
Why is it necessary to include this discussion in the dissertation/project?

Discussion of literature search technique

Which secondary sources were used to identify material for Chapter 2?
Discussion of data required

What was the purpose of collecting and analysing the data?

Why was it interesting/useful to look at this topic?
Can you summarise the basic questions the research set out to answer in a few straightforward statements?
What role did the findings of the literature review have in determining the data collection requirements?
Did you need to collect quantitative or qualitative data? Why/why not?

Discussion of alternative methods of data collection

Which methods might have been appropriate for data collection (e.g. observation, questionnaire etc.)?
What are the advantages and disadvantages of each of these methods of data collection with reference to your own research project? (This may be best summarised as a table.)

Discussion of the question content and data required

For each of the basic research statements given in "data required" explain how questions asked of the sample generated the data required.
Can you use elements of the literature review to strengthen your arguments for using certain questions (e.g. because there are gaps in the literature)?
Did you take any decisions to limit the scope of data collection and, if so, why?

Discussion of the format of the questionnaire(s)/interview(s)

Why were the questions presented in the order you chose?
How did the design of the research instrument help/impede data collection for you as the researcher?

Discussion of the phrasing of the questions

Why is it important to take care in phrasing question?
What methods did you use to ensure that the phrasing of questions was effective in eliciting useful replies?

Discussion of the response formats

How many different response formats did you use? Why did you use them?
What are the advantages and disadvantages of each response format you used in your questionnaire?

Discussion of data collection method

How were the interviews conducted/questionnaires distributed and returned

Discussion of sample

Note that this applies if you distributed a questionnaire or have based your work on case studies.

What is sampling theory?
Why is it important to research design?
What are the different methods of sampling? What are their advantages and disadvantages?
Which sampling method did you use for this survey?
Why did you choose this method?
How did you determine the size of your sample?

Note on data analysis technique

Were the data collected analysed manually or by computer?
If analysed by computer, which package was used?

Review of the methodology used for the research

Did you encounter any problems with the methodology implemented? What were these?
How could you have avoided these problems?
If you were to run the project again what improvements would you make to the methodological approach adopted?
How did your method rate for reliability and validity?

Chapter 4: Results and discussion

You will be rewarded for:

• providing an introductory paragraph which explains what is discussed in the chapter
• discussing your results with reference to the findings of the literature review. This will necessitate a degree of repetition, which can be minimised by good cross referencing. The reader expects you to match your own results against what was established in the literature review. From this you should make comments and draw conclusions.
• writing thematically. In the majority of cases this means following a structure determined by the arrangement of themes in the literature review (and replicated in Chapter 1 in the section on the aims and objectives of the research, and the basic questions given in Chapter 3 in the discussion of data required.) It is not very sophisticated to take each questionnaire question and summarise the results the answers give you. Your questionnaire was designed so that the surveyed population was able to answer the questions: it was not designed to provide you with a thematic framework.
• adding value to the results with your own comments
• highlighting and providing analysis of any new themes that have emerged from your own research
• recommendations

Chapter 5: Conclusion

This should be a conclusion to the whole project (and not just the research findings). Check that your work answers the following questions:
• Did the research project meet its aims (check back to introduction for stated aims)?
• What are the main findings of the research?
• Are there any recommendations?
• Do you have any conclusions on the research process itself?
• Where should further research be focused?

Bibliography

Appendices

Appendices follow after the bibliography. These should be used for genuine purposes, for example to provide a copy of the research instrument. Appendices should not be used as a dumping ground for material that you have not managed to incorporate into the main text.