International Business Assignment -

Learning Outcomes -

• Critically analyse and evaluate the theories, concepts and contexts which frame the international institutional trade and multi-national investment environment including political, economic, social, technological and environmental factors.
• Analyse and critically evaluate the modes of engagement, key decision and strategy frameworks applied within international markets and the interconnectedness between these and the economic, legal, governmental, political, regulatory, cultural and other environments in which international companies operate.

TASK DESCRIPTION -

BACKGROUND /INTRODUCTION - The assignment requires students to analyse critically, through the application of relevant international business tools and frameworks, the process that companies go through in analysing; entering and engaging with foreign markets together with any potential risks or opportunities involved.

TASKS - You are required to;

1. Select a business organisation of your choice that is already involved in a foreign market or is contemplating on entering a foreign market.

2. The selected business organisation must be agreed with your lecturer.

3. Critically evaluate through the use of relevant business tools and frameworks the suitability of the foreign market selected.

4. Analyse any actual or potential risks in the foreign market selected.

5. Critically analyse the mode of entry utilised/or to be utilised by the chosen company to suitably realise the opportunities available and overcome the risks in the foreign market selected.

6. Critically analyse relevant management responses that have been undertaken by the selected company to realise the opportunities offered in the market selected (including the management of its human resources; operational function; branding and cross-cultural issues).

7. Please suggest practical and justified recommendations about how the company selected can achieve/or could achieve competitive advantage in the market selected.

8. Prepare an academic report using the structure below;

• Title Page
• Table of Contents
• Executive summary-Not more than 200 words (does not count towards the overall word count)
• Introduction
• Literature review
• Discussion and analysis
• Conclusions
• Recommendations
• References
• Bibliography
• Appendix-use sparingly

Attachment:- Assignment Files.rar