Strategic Management Assignment - Strategic Analysis and Implementation

Learning Outcomes -

• Critically research, analyse, interpret, and evaluate the theories and interdisciplinary factors which contribute to the identity, formation, and application of strategy and strategic thinking in contemporary organisations and contexts.
• Critically research, analyse, and interpret case study situations, sector scenarios, and strategic contexts, and formulate strategic plans and proposals, and make informed recommendations on future strategy in particular contexts.

TASK DESCRIPTION: Component 1A - Written Assignment

BACKGROUND / INTRODUCTION - As a strategy consultant, you have been approached by the Board of Directors of an existing company of your choice to advise them on their future strategic direction. You are required to present your opinion, based upon researched evidence, in the form of a report to cover the following five tasks:

TASKS -

Task 1 - The strategic direction that the company has followed in the past and the way in which strategic thinking has developed within the past 5 years.

Task 2 - A detailed analysis of the industry in which the company is operating to include:

• The choice and use of appropriate frameworks for strategic analysis.
• A critical discussion of the company's competitive advantage among its direct competitors.
• The probable industry scenarios facing the company within its existing market domains.

Task 3 - Further analysis with regard to:

• Whether their mission and vision statements are aligned to the demands of the marketplace.
• The company's strategic capabilities.

Task 4 - Discuss possible strategies that the company could follow to defend its core business.

Task 5 - In the light of your discussion in tasks 1-4, analyse and evaluate the resource implications of your recommendations that the company has to address.

LENGTH REQUIRED - 3000 words +/- 10%.

TASK DESCRIPTION: Component 1B - Accompanying Professional Presentation Paper Executive Summary and PP + notes

BACKGROUND / INTRODUCTION -  A Presentation Package consisting of a maximum 15 slides, detailed below in Assignment component 1 B.

Students are required to submit a presentation paper based on the report done in Assignment component 1 A, using slides (not more than fifteen slides).

Total- 15 slides (One slide is equivalent to 200 words).

The submission of your slides package should be organized and clearly structured in a report format.

TASKS -

Your slides package should consist of the visuals that you would use to prepare for a presentation of your written report to your client organisation.

The emphasis in this task is on deployment, application and presentation which is reflected in the mark allocations for component 2.

As such you should design a professional slides package that will facilitate the presentation of your written report (assignment component one), demonstrating the value of your analysis to your client and detailing the key academic insights and emphasising the deployment, applications and presentation of these insights in the context of your chosen client organisation.

Your presentation package should therefore be a combination of the academic/ conceptual insights (with the relevant academic sources clearly indicated on each of your slides), together with the practical value of these insights being demonstrated in the context of your chosen organisation.

LENGTH REQUIRED - 3000 words +/- 10%.

Attachment:- Assignment File.rar