Developing Organisational Vision and Strategic Direction

Aims

To develop skills and knowledge to develop a vision and direction for an organisation or division within an organisation. The unit is particularly useful for leadership in public service organisations and links with the NHS leadership framework.

Learning Outcomes

1. Understand how to develop a vision for an organisation

1.1.Assess the role of key stakeholders in relation to the vision

1.2.Analyse factors that will impact on the organisation and its vision

1.3.Create a vision for an organisation

1.4.Determine the strategic direction for the organisation

2. Understand how to communicate the vision to stakeholders

2.1.Analyse methods to communicate the vision to engage and inspire others within the organisation

2.2 Assess how to build support for the vision within the organisation

2.3 Assess ways of communicating the vision to external stakeholders

3. Understand how to implement the vision and strategic direction within the organisation

3.1 Analyse leadership behaviour to promote the vision within the organisation

3.2 Assess how the vision can be embedded within the organisation

3.3 Translate the vision into organisational objectives to set the strategic direction

3.4 Outline the strategic planning process for an organisation