Global Business Strategy

Aims

To explore the strategic responses of organisations to the rapidly changing global business environment. To understand the strategies and processes used to manage international businesses in differing geographical and cultural situations. To understand the importance of managing within a framework of corporate social responsibility

Learning Outcomes

1. Be able to analyse the international business environment

1.1 Review and assess suitable techniques to analyse the business environment

1.2 Analyse the micro-environment of a business

1.3 Analyse the macro-environment of a business

1.4 Analyse how the international business environment impacts on an organisation

2. Understand the impact of globalisation on business organisations

2.1 Analyse the extent of globalisation on organisations

2.2 Assess the benefits, opportunities and challenges of globalisation for an organisation

2.3 Analyse the structures of different organisations operating in international markets

2.4 Critically evaluate the international operations of an organisation

3. Understand the importance and nature of Corporate Social Responsibility

3.1 Analyse the moral and ethical questions facing organisations in an international environment

3.2 Analyse the conflicts between corporate strategy and ethical and social responsibilities

3.3 Identify legislation, regulation and guidance relating to corporate social responsibility