Assignment -

Prepare a Dissertation on given topic.

Topic - The impact of brand on customers. A case study on Alipay

Outlines -

1: Introduction

1.0 Introduction

1.1 Background of the Research

1.2 Background Information of Alipay

1.3 Significance of the Study

1.4 Research Aim and Objectives:

2: Literature Review

2.1 Introduction

2.2 Branding Strategy

2.3 Existing Brand Approaches

2.3.1 The economic Approach

2.3.2: The Identity Approach

2.3.3: The consumer-based approach

2.3.4: The personality approach

2.3. 5: The relational approach

2.3. 6: The community approach

2.3. 7: The cultural approach

2.4 Impact of branding strategy on customers

2.5 Impact of globalisation on branding strategies

2.6 How companies Implement Brand Strategies

2.7 Summary

3: Methodology

3.1 Introduction

3.2 Research Design

3.3 Data Collection

3.4 Data Analysis

3.5 Summary

4.

 4.1 Introduction

4.2.1 Alipay's Branding Strategy

4.2.2 How Alipay implements its branding strategy

4.3: The Impact of Alipay's Branding Strategy on Customers

4.4 How Globalisation has influenced Alipay's Branding Strategy

5.

5.1 Summary of Findings

5.1.1 Alipays Branding Strategy

5.1.2 The Impact of Alipay's Branding Strategy on Customers

5.1.3 How Globalisation has influenced Alipay's Branding Strategy

5.2 Recommendations

References