Assessment- Marketing Planning

- Compile Marketing Audits

- Understand the main barriers to marketing planning

- Formulate a marketing plan for a product or service

- Understand ethical issues in marketing

AC 1: Be able to compile marketing audits.

1.1 review changing perspectives in marketing planning

1.2 evaluate an organisation?s capability for planning its future marketing activity

1.3 examine techniques for organisational auditing and for analysing external factors that affect marketing planning

1.4 carry out organisational auditing and analysis of external factors that affect marketing planning in a given situation

AC 2: Understand the main barriers to marketing planning

2.1 assess the main barriers to marketing planning

2.2 examine how organisations may overcome barriers to marketing planning

AC 3: Be able to formulate a marketing plan for a product or service

3.1 write a marketing plan for a product or a service

3.2 explain why marketing planning is essential in the strategic planning process for an organisation

3.3 examine techniques for new product development

3.4 justify recommendations for pricing policy, distribution and communication mix

3.5 explain how factors affecting the effective implementation of the marketing plan have been taken into account

AC 4: Understand ethical issues in marketing

4.1 explain how ethical issues influence marketing planning

4.2 analyse examples of how organisations respond to ethical issues

4.3 analyse examples of consumer ethics and the effect it has on marketing planning.