Assignment - Hospitality Marketing Essentials

Assignment Context and Scenario - As a hospitality management student specialising in marketing, you are required to undertake an industry-based internship and therefore placed at a hospitality organisation in London for three months. At the end of your internship you will be required to produce a written report based on the four learning outcomes shown below:

Learning Outcome 1: Explain the role of marketing and how it interrelates with other functional units in a hospitality organisation

Define marketing and examine the development of marketing concepts and explain the key roles and responsibilities of the marketing function within a selected hospitality organisation. Discuss how roles and responsibilities of marketing in your hospitality organisation relate to the wider organisational context, and analyse its roles and responsibilities linking to the marketing environment.

Also analyse the significance of interrelationships between marketing and other functional units within the selected hospitality organisation and critically analyse the key elements of the marketing function and how they interrelate with other functional units with examples drawn from your hospitality organisation.

Learning Outcome 2: Compare ways in which hospitality organisations use elements of the marketing mix (7Ps) to achieve overall business objectives

Explain marketing mix and compare its application in the your hospitality organisation with other hospitality organisations in the marketing planning process to achieve marketing objectives. Identify and evaluate different tactics applied by your hospitality organisations to demonstrate how business objectives are achieved using marketing mix variables.

Learning Outcome 3: Develop a basic marketing plan to meet marketing objectives for a hospitality organisation

Differentiate between a basic and strategic marketing planning and produce a basic marketing plan for your hospitality organisation to meet the marketing objectives. Produce a detailed, coherent, evidence-based marketing plan that applies the marketing mix to meet marketing objectives for your hospitality organisation

Explain and design a strategic marketing plan for the selected hospitality organisation that enables the marketers to tactically use the 7Ps to achieve the overall marketing objectives and includes measures for monitoring and evaluation of success.

Recommended Word Count: 3,000.