Introduction:

Marketing environments are constantly changing, it is important that the marketing departments within organisations identify these changes and understand which marketing tools they could use to improve business.

One key area which marketers need to be aware of is how cultural differences can alter the marketing message.

The marketing team should be in a position to explain how and why groups of customers and consumers are targeted for selected products and services.

Completion of this assignment will address the following learning outcomes:

1 Show the importance of the role of marketing within business.

2 Assess how cultural differences can alter the marketing message.

3 Explain how and why groups of customers / consumers are targeted for selected products and services.

Task:

You have recently been appointed as the UK Marketing Manager for a chain of Fast Food restaurants which operates across the UK. In recent years, there has been growing competition in this sector due to the expansion of the night time or evening economy.

You have been asked to produce a 1,000 word leaflet to help local branches of your Fast Food restaurants understand how to market their products and services.

Remember to support your leaflet with relevant theories and concepts supported by relevant examples.

This leaflet should present differing marketing techniques that could be applied. In addition to this, the limitations and constraints of the marketing techniques and ideas should also be considered.

You should also present how market research could help your fast food restaurants create a marketing plan to help them long term. Finally, you should discuss the cultural differences that can impact the effectiveness of their marketing messages. What should they consider? You will be marked on the content and presentation so please also take both of these into consideration.

When writing think about;

What? Why? When? Where? How? Who?

This will assist you to analyse, evaluate and reason your points of view.

Remember to support your concept/academic argument with examples as it allows the reader to appreciate the rigour and your understanding of the task. You will need to reference all sources using the Coventry University Harvard style of referencing.