Business Strategy

Learning Outcome

LO1 Understand the process of strategic planning   

1.1 Assess how business missions, visions, objectives, goals and core competencies inform strategic planning

LO2 Be able to formulate a new strategy   

2.1 Analyse the strategic positioning of a given organisation by carrying out an organizational audit

2.2 Carry out an environmental audit for a given organisation

2.3 Assess the significance of stakeholder analysis when formulating new strategy

2.4 Present a new strategy for a given organisation

Assignment

You are assigned to a chosen company/business in the class. Your responsibility now is doing research on such specific company/business and find out information to answer for the following tasks.

Task 1

Explain the strategy contents and terminology: missions, visions, objectives, goals, core competencies and competitive advantage.

Task 2

Explain the significance of stakeholder analysis to the strategic planning process of the company.

Task 3

Doing resources analysis or value chain analysis to analyze internal environment of the company.

Task 4

Carrying out an external environment analysis for the company.

Task 5

Using SWOT analysis in guiding strategy formulation for the company.