MOD006061 Event Planning and Project Management Assignment - Anglia Ruskin University, UK

Within a briefing document format answer the following two tasks:

TASK 1: ASSIGNMENT QUESTION

Explain the concept of event planning and examine the similarities and differences between event planning and project management.

TASK 1: ASSESSMENT CRITERIA

Ability to define the concepts of event planning and project management.

Ability to examine at least 2 similarities and 2 differences between event planning and project management.

Use of appropriate academic resources.

TASK 2: ASSIGNMENT QUESTION

You have recently taken a job as an event planner of a music festival. Analyse the phases and fundamental techniques needed to plan and produce a music festival.

TASK 2: ASSESSMENT CRITERIA

Knowledge and understanding of one event planning model.

Ability to analyse the phases and techniques used within the chosen event planning model to plan and produce a music festival.

Use of appropriate academic resources.

TASK 2: POINTS TO CONSIDER

Use one of the below event planning models to help with your analysis:

- EMBOK Model

- Dowson and Bassett Planning Model

- Masterman Event Planning Process

- Shone and Parry Planning Process

- Tum, Norton and Wright Event Operations Management Model

Analyse at least one event planning technique per phase:

Initiation Phase:

- Event Concept;

- Event Feasibility / screening;

- Environmental Analysis;

- SMART objectives

Planning Phase:

- Work breakdown schedules;

- Gantt Charts & Network analysis;

- Financial Management

Implementation Phase:

- Event Marketing;

- Contracting and Licensing;

- Risk Management

Event Phase:

- Load in and Out;

- Crowd Management;

- Communication

- Problem Solving

Closure Phase:

- Shutdown;

- Feedback & Evaluation;

- Reporting