Undergraduate Major Project - Integrated Case Study

Level 6

ASSESSMENT TASK

Choose one of the following organisations upon which to base your answer:
• Wieden & Kennedy
• Yo! Sushi
• CAMBRIDGE COGNITION LIMITED
• SAILING HOLIDAYS LIMITED
• Payment Sense
• JUST CHILDCARE HOLDINGS LIMITED
• NSPCC

Write a report with the following sections

1.0 TITLE PAGE

2.0 SUMMARY

3.0 CONTENTS

4.0 MAIN BODY
Strategic Issues - general problems that confront society or the sector
Challenges - the impact of the general problems on the organisation
Solutions - an organisation level solution to the impacts of these challenges
Implementation - a plan to put a solution into practice

5.0 CONCLUSIONS

6.0 RECOMMENDATIONS

7.0 REFERENCES

APPENDICES

Complete all elements of the Report.

Research and investigation

• Coherent and logically structured explanation of points, evidenced with quantitative and qualitative data
• Discussions should be supported by at least 20 appropriate sources of current, relevant evidence and data, models and theories,
• Including designated sources and author produced figures

Analysis and use of models and theories

• Analysis of points and evidence with appropriate models and theories
• Critical assessment of gaps, contradictions and limitations of points, evidence, models and theories

Formatting and Referencing

• An absence of any avoidable mistakes in spelling, grammar, formatting or referencing
• Sources must be from the middle or top of the Hierarchy of Sources
• Sources must be relevant and appropriate
• Accurately cited using Anglia Ruskin University Harvard Referencing