Creating a Winning Business

Nature of the assessment
The module is to be based on a real-life client brief where students will work on developing solutions to either existing problems or identify and evaluate new business opportunities.

The Benefits
This proposition offers a win-win situation;
Win for the SMEs : harness the insight, creativity and expertise of the diverse group of students and faculty to address real issues, challenges and opportunities.
Win for the London Met students: Exposure to the real challenges facing entrepreneurs, preparing then to work effectively in business and enhance their problem-solving capability.

Requirement: A 2-minute video business "pitch", developed by students who work independently. The video will summarise the problem/s faced, and associated challenges based on the information gathered in the table below.The student needs to produce a script that addresses the dimensions below and present the brief in a concise yet engaging video while facing the camera.

Table 1: Elements that relate to the 2-minute video

COMPANY PROVIDING THE BRIEF: Company name and Name of contact person

PROBLEM DEFINITION BRIEF. Consider the following:
What is the problem? Nature of the problem (quality, access, communication etc)? Origin of the problem? Associated challenges?

What is the VALUE PROPOSITION of the Business? What is the solution to the identified problem you hope to provide for the business?

How did the Business Model Canvas and other tools/concepts help you address the problem (based on research about the brief).*see note 1 Target Market
Target market/s associated with the problem

Key Forces Acting on Decision Makers
What are your concerns about this problem situation? Time frame for resolution
What are the time-related imperatives?

Boundaries/Constraints
What is off-limits or not under consideration (as specified by the brief)? Criteria/Measures for a successful solution
How will the solution be evaluated / judged? (i.e., What metrics will be used?)

Adequacy of solution
Empirical support
Efficiency
Effectiveness
Support from employer

Assignment: Up to 2-minute video pitch
The requirements and assessment criteria for this assignment are summarized below. The video shall:
Be engaging, informative, logically structured, presenter/s facing the camera, voice-clear and meets time limit

Explain the problem/unmet need, who is experiencing it, impact and possible solution/s

Explain what are the key assumptions, how you tested them and the main findings

Set out your key activities/resources, competitors and advantages over them

Explain how your idea will improve the value offered to clients (or help the SME) and any relevant, general financial costs/income streams

Provides a brief reference to any concept/tools that you may use to address the brief/task