International Selling and Negotiation

Assessment: Written Assignment (max2000 words).

The aim of this assignment is educational. It is to bring the student up to speed with the requirements of the module.

In particular, the purpose is to ensure the student has identified an adequate product/service to sell so that in the next stages he/she will start building the report required for assignment 1 due in week 9.

Each of the questions below should have no more than a couple of sentences.

Question 1: Description of the selected product/service you intend to sell*:
Question 2: Reasons for selecting this product (e.g., your knowledge/interest in industry etc)
Question 3: Unique selling point(s) of the product
Question 4: To whom are you selling the product/service (e.g., B2B, B2C)?

If you are undecided about more than one product, then repeat the above.

*Please note that the product has to exist (i.e. being currently sold) and there should be plenty of publicly available information about it, so you may provide evidence about its dimensions.

In this assignment, the student selects a product and researches it by reflecting on each of the selling cycles stages. The purpose of this report is to help the student prepare for selling the product to potential buyers. The report will have 3 broad sections. The first section will introduce the product (an image or a weblink may be useful), states why it was selected and introduce the selected sales cycle chosen for the exercise. In the main section the student will report on each step of the sales cycle (Johnston's or Futtrell). In the last section, the conclusion, the student will comment on the benefit of the exercise and what may need further work to prepare for possible challenges that may be faced at the presentation day (i.e. assignment 2).

The report will have a reference section (Harvard style) and, if needed, an appendix (e.g. for extra details). Although the maximum number of words is 2000 words, the purpose is quality not quantity.Hence the report may address all requirement without reaching this maximum number of words.

Your arguments should be supported by concepts/models from the course and illustrating them with examples. Critical evaluations (e.g. pros and cons analyses, ethical aspects etc.) attract higher points.

Further Directions

- The report should be concise with minimum repetitions. It should be clearly organized (intro, main part and conclusion).
- References to theory should be included, with definition of concepts, and fully Harvard referenced in the list of references.
- All non-key, but helpful information (e.g., details of models or research findings) should be put in an appendix section with numbers and titles and referred to in the text
- List of references and contents of appendices are not included in the word count.
- State the number of words for the report in the first page.

Attachment:- formative assignment.rar