Social Media Marketing

Learning Outcome 1: To demonstrate knowledge of social media marketing channels and tools.
Learning Outcome 2: To evaluate the task and to identify the information needed.

Develop persuasive writing skills.
Develop research skills.
Develop critical reflexivity towards the subject matter.
Demonstrate originality.

Detailed Brief

Description of the assignment:
For a brand(s) of your choice assess its Social Media Strategy.
You can choose the same brand for both questions or a different brand for each question.

Answer the following questions:

Question 1 (1000 words)
1a. What tools could [BRAND X] use to select the social media networks for its campaigns and in your opinion is its current social media network selection justified (explain your answer)?
Required; description of the brand, a customer persona, social media metrics, examples of content
Consider: the ABC approach

Question 2 (1000 words)
2a. Why do companies use social media influencers in campaigns?
Required; minimum of 3 reasons supported with research and examples
2b. What criteria could [BRAND X ] use to select a social media influencer for its campaigns?
Required: example of influencers, social media metrics
Consider: current social media strategy