MK9701 - The Digital Customer Journey: Data, Profiling and CRM Assignment - Northumbria University, UK

Part One: Infographic

You are required to produce an infographic which provides insights on: Your chosen target market and  Your chosen product category.

You will use secondary research to develop a professional standard document which will provide both a detailed understanding of the customer and identify trends in the product category.

Part Two: Database Activity

Using the provided CRM software and customer database, you are required to:

1. Create distinct customer segments based on suitable data files.

2. Set clear objectives for each customer segment and justify these in an email marketing plan.

3. Develop targeted email communication designed to achieve the stated objectives.

Part Three: Critical Analysis of Theory

For this section you are required to select one of the below topics:

- Online Consumer Behaviour

- Customer Journey Mapping

- Database Marketing

You are required to develop a 2000 words discussion which demonstrates an understanding of your chosen topic and provides a critical discussion of theory in this area. Note - The 2,000 word limit only applies to part three of the portfolio.

I need only Part 3 solution