The Graduate Challenge

Business Report

Learning outcome 1: Evaluate the importance of different business functions and show how they link together.
Learning outcome 2: Develop and appreciate the academic skills and techniques necessary to be a successful undergraduate student.

Assignment task:

A 500-word essay on the importance of different business functions to demonstrate core academic skills of evidence based writing and Harvard referencing.

With reference to academic texts, define the role of Marketing, Finance, Operations/Production and Human Resources. Explain the importance of all these functions working together well, withsupporting evidence based on successful organisations.

The research materials for this assignment will come from academic text from other course areas outside of the module. For example, from The Business Environment core text by Worthington and Britton (The Internal Environment: Chapter 2) and Essentials of Marketing core text

Brassington and Pettitt (Marketing Dynamics: Chapter 1). The use of online sites such as Wikipedia, Businessballsetc are not deemed suitable for use as sources for academic definitions in H.E.

Additionally, credible web-based sources are important to provide evidence to support the points made in your report and use of corporate websites, professional bodies, national news media e.g. BBC News, The Telegraph etc. and trade magazines such as Marketing Week, Forbes etc.is recommended.