Principles of Marketing

The aim of the assessment is to enable you to apply the knowledge gained during the module. You are required to choose an organization from the service sector below or a company with a service component that operates in United Kingdom
Marketing
Management - Professional services
Fashion
Leisure
Tourism
Aviation
Music Business
Financial services
Education
Not for Profit/Charity

The key tasks that form this assessment include:
A summary of the key elements of the PRESTCOM model of environmental analysis (Week 3 lecture) that is relevant to the sector your chosen organization operates in.
Using the findings from the PRESTCOM analysis from the task above, outline feasible marketing recommendations that can be suggested based on a comprehensive SWOT analysis of your chosen organization.

Key elements:

The use of the relevant marketing theories and frameworks in your answer to the above task
Evidence of well-structured and logical marketing report with introduction, main body and conclusion.
Word limit 1500 words maximum (excluding bibliography and appendices).

This assessment encourages students to develop and practice the following skills: Academic writing, application of marketing knowledge, interpreting data, researching, and analyzing skills.

Principles of marketing assignment

The flow of the report

Select a service business - company/orgnisation

Scan the business environment (lecture 3) using PRESTCOM model.

Identify and Analyse minimum THREE and maximum Five of PRESTCOM elements that impact on the selected business sector and the selected company / organisation.

Arrange the above identified PRESTCOM elements under SWOT headings and produce SWOT summary table.

Analyse the summary table SWOT factors and their effects on the service marketing of the selected company/organisation.

Identify and discuss Service Marketing theories, models, or concept to look through at the organisation/company contemporary challenges "Weaknesses" and "Threats", drawing on secondary research and analysis.

Identify and discuss the relevant service marketing theories, models, and concept to overcome the contemporary challenges of the "Weaknesses" and "Threats" using the "Opportunities" and "Strengths".

The structure of the Report

Table of Contents

Introduction

Body
PRESTCOM analysis
SWOT summary table
SWOT analysis

Recommendations
Analyses of the challenges using theoretical principles of services marketing
Recommendations to overcome the challenges using theoretical principles of services marketing

Conclusions

References