Marketing of Information Services

Brief Course Description:

The course focuses on promoting the visibility of information institutions, services offered and resources therein.

Course Objectives:

The course is designed to enable learners acquire knowledge and skills in marketing information institutions and services.

Learning Outcomes:

By the end of the course, learners should be able to:

1. Understand the concept of marketing information institutions and services

2. Explain the relevance of marketing of information institutions and services

3. Identify and evaluate the different strategies for marketing information institutions, services and resources therein