Digital Project

Assessment - Digital Marketing Strategy Report

You have choices (an organization of your choice). Option: Organisation of your choice

Your group should select an organization of your choice (this could be business to business, business to consumer, or a third sector organization). Please try not to use a global organization. It makes it difficult for make recommendations.
For both options

As a group you should take on the role of a digital marketing agency, assess the current market situation and develop a digital marketing strategy that will give future direction.

This report should follow the SOSTAC Framework (see lecture notes and readings) to:

Question 1) Critically Assess the company's current online presence (situational analysis)

Question 2) Develop a digital marketing strategy (here you must include the SOSTAC Framework of SMART objectives, strategic decisions, tactics, actions and controls)

Attachment:- digital project assessment.rar