MANM115 Innovation Management Assignment - Innovation Report, University Of Surrey, UK

Congratulations! You have secured a prestigious placement as an innovation consultant with a major multi-national company facing major challenges in the increasingly complex business world to deliver cutting edge products and services. The designated company is chosen from a pre-agreed list of companies.

You are to investigate the innovation process for the company and develop a report for your findings. In the report, you need to review and evaluate critically specific aspects of innovation by discussing them in relation to topics, theories, models and case studies developed in lectures, tutorial and further readings.

The report should review both internal factors (related to employees) including but not limited to leadership, structure, and culture as well as external factors (related to environment) including but not limited to strategy and market forces before developing evidence to support recommendations for proposed changes to the innovation processes.

Evidence should be developed by discussing, analysing and evaluating potential problems, potential solutions, and potential hurdles to the proposed changes to the innovation processes. Based on your report, management may accept the recommendations and propose the changes to the board of directors.

For designated companies seeking your help, please choose one and sign up on SurreyLearn under the appropriate group.

Word limit: Maximum 3,000 (executive summary, appendices and references are not included in the word limit).

Report Structure -

Title Page - Title, name and URN should be included;

Executive Summary - Describe structure of report and highlight key findings for each section;

Table of Contents - All headings, sub-headings and appendices should be numbered and included;

Introduction - Background information to development of topic- different than executive summary;

Main Body - Develop topic using description, analysis and evaluation with headings and sub-headings used to separate and to organize discussion;

Conclusions - Summarise findings from main body including recommendation;

Reference List - List all sources of information used to develop the report using Harvard referencing;

Appendices - Should have titles and be numbered by using letters.