Corporate Communication Strategies

Aims

To understand the importance of corporate communication and how it links to corporate objectives. To conduct an audit internal and external corporate communications, and to be able to develop an effective corporate communications strategy.

Learning Outcomes

1. Understand the importance of corporate communication

1.1 Discuss the purpose of corporate communication strategies

1.2 Assess how corporate communications link to corporate objectives

1.3 Analyse the relationship between corporate communication and corporate branding

2. Be able to conduct an internal corporate communications audit

2.1 Plan an internal corporate communications audit

2.2 Conduct an internal corporate communications audit

2.3 Critically evaluate the effectiveness of current levels of practice

3. Be able to conduct an external corporate communications audit

3.1 Plan an external corporate communications audit

3.2 Conduct an external corporate communications audit

3.3 Critically evaluate the effectiveness of current levels of practice

4. Be able to plan the development of a corporate communication strategy

4.1 Plan the objectives of a corporate communication strategy

4.2 Select audiences to influence with a corporate communications strategy

4.3 Plan appropriate measures to monitor a planned corporate communications strategy