Marketing Development Using Interactive Media

Aim

This unit aims to develop learners’ skills and understanding in the concepts of marketing development using interactive media.

Learning outcomes

LO1 Be able to prepare a marketing strategy for the launch of an interactive media service

1.1 conduct research into a market

1.2 examine existing marketing campaigns

1.3 position a marketing strategy within a conceptual framework

LO2 Be able to plan advertising campaigns using interactive media

2.1 construct a plan for an advertising campaign

2.2 critically evaluate the elements in the marketing strategy

LO3 Understand the changes affecting distribution channels for digital media products

3.1 analyse changes in the networked interactive media world

3.2 critically evaluate distribution channels for advertising purposes

LO4 Be able to use interactive media tools to create advertising products

4.1 use interactive media authoring tools

4.2 create design work for products in digital media for an advertising campaign

4.3 critically evaluate own work and propose further development.