E-business for Hospitality

Aim and purpose

The aim of this unit is to enable learners to gain knowledge and understanding of e-business in the hospitality industry, the benefits, impacts and barriers to the development of e-business within hospitality businesses and the relevant features of effective hospitality websites and key sales and marketing issues.

Learning outcomes

On completion of this unit a learner should:

1 Know about e-business in the hospitality industry

2 Know the benefits of e-business and its impacts for hospitality businesses

3 Understand the barriers to the development of e-business within hospitality businesses

4 Know the relevant features of effective hospitality websites and key sales and marketing issues.

Assessment

P1 describe the applications of e-business in hospitality

P2 describe benefits of e-business for hospitality businesses

P3 list ways e-business can impact on the hospitality industry

M1 compare the ways in which hospitality businesses make use of the benefits of e-business

D1 assess the impact of ebusiness on the hospitality industry, highlighting the benefits and barriers overcome

P4 explain barriers to the development of e-business within hospitality businesses and strategies used to overcome them

M2 analyse the effects of the different barriers to e-business and the strategies used to overcome them

P5 describe features of effective hospitality business websites

P6 describe sales and marketing issues of which hospitality businesses need to be aware.

M3 compare different types of hospitality business websites and assess their overall effectiveness.

D2 evaluate a website from a hospitality business and make recommendations for improvement.