M03SSL - Global Operations - Coventry University

Supply Chain performance Issues. Analysing the Bullwhip Effect

Learning Outcome 1: Critically demonstrate a comprehensive understanding of the complex organisational relationships of managing inventory, managing capacity and replenishment policies in the context of customer satisfaction and modern global business constraints.

Learning Outcome 2: Critically analyse, recommend and justify the selection of suitable logistics approaches for selected aspects of the global supply and distribution systems of various types of international enterprises

Coursework Brief.
To reduce costs, optimize supply Chain performance and increase customer satisfaction it is imperative that organisations manage supply chains to reduce inefficiencies and practices which are detrimental to performance. The Bullwhip effect is a well-documented phenomenon which is responsible for reducing the effectiveness and efficiencies of supply chains.

This assignment requires you to write a 1500 word original essay answering the following questions:

Part 1. Define the Bullwhip Effect?

Part 2. Identify and explain the various causes and effects of the Bullwhip Effect?

Part 3. How can the various causes of the Bullwhip Effect be mitigated?

Attachment:- Supply Chain performance Issues.rar