Entrepreneurship and Enterprise Creation

Assignment Outline - Individual Assignment
This assignment is designed to increase your understanding and experience of the new enterprise design process, reflective practice and entrepreneurship theory. You will need to create a business idea, develop this by building an opportunity business model, and reflect on the process of new enterprise design and your entrepreneurial learning. Please complete both Part A AND Part B of this assignment.

Part A

- Generate an idea for a product or service that can be developed into an opportunity for a new start-up business.

- Use the opportunity business model to research, develop and communicate your identified business opportunity. Make sure you include the five dimensions (Proposition, People, Place, Process, and Profit) and relevant drivers of your business opportunity. Your opportunity business model should be informed by comprehensive secondary research, with all secondary sources being cited following the Leeds Harvard referencing system.

Part B

Critically analyse and reflect on the new enterprise design process you completed for Part A of the assignment and your entrepreneurial learning during this process. You should consider the following: -

- What went well?
- What did not go well?
- What did you learn?
- What would you do differently if you were to develop your business opportunity again?

Please support your discussions with theory and academic literature, focusing particularly on any differences you have noticed between theory and practice.

You are required to adhere to the word limit specified and state an accurate word count on the cover page of your assignment brief. Your declared word count must be accurate, and should not mislead. Making a fraudulent statement concerning the work submitted for assessment could be considered academic malpractice and investigated as such. If the amount of work submitted is higher than that specified by the word limit or that declared on your word count, this may be reflected in the mark awarded and noted through individual feedback given to you.