Contemporary Digital and Data Skills

Learning Outcome 1: Demonstrate in-depth, specialist knowledge and mastery of techniques relevant to the study of opportunities and challenges of digital marketing.

Learning Outcome 2: Formulate a critical awareness of current issues in digital marketing and data analytics informed by knowledge at the forefront of the study, contemporary research, and ethical practice.

Learning Outcome 3: Demonstrate a deep knowledge and critical understanding of organisations, context, and response to changes in the global business environment.

Learning Outcome 4: Develop a critical understanding of the issues relating to digital marketing, enhancing their skills to develop sustainable and ethical, individual, and organisational potential.

Assignment Description: You are applying for a Digital Marketing Manager role in a start-up company. As part of the recruitment process, they would like to understand about how you intend to stay up to date with your skills and your expectations of the organisation as your employer to support their development. Therefore, they are keen to understand your ideas for your personal CPD plan, specifically focusing on your digital and data skills, through watching your pre-recorded video.

This assessment involves you creating a plan which you will present and record. The scenario is that this video will be shared with your prospective employer.

It is important that the content is underpinned with the inclusion of relevant academic theory, concepts, and models where appropriate, as well as contemporary industrial insights.

Prepare and record a ten-minute video presentation of your CPD plan.

Your work needs to:

Provide practical examples to demonstrate awareness and the application of theory to practice and specific to your individual development
Be underpinned by a range of contemporary academic and industrial research

Critically appraise the literature and theories relating to the issue under review; demonstrate awareness and the application of theory to practice

Structure of presentation:

• Title Page
• Introduction
• Current expertise
• Identified Gaps
• CPD Plan using any (PDP template)
• Explanation of CPD plan
• Conclusion
• References

Assessment Regulations

We ask that you pay particular attention to the academic misconduct policy. Penalties will be applied where a student is found guilty of academic and/or ethical misconduct, including termination of programme (Policy Link).

You are required to keep to the word limit set for an assessment and to note that you may be subject to penalty if you exceed that limit. You are required to provide an accurate word count on the cover sheet for each piece of work you submit (Policy Link).

For late or non-submission of work by the published deadline or an approved extended deadline, a mark of 0NS will be recorded. Where a re-assessment opportunity exists, a student will normally be permitted only one attempt to be re-assessed for a capped mark.

An extension to the published deadline may be granted to an individual student if they meet the eligibility criteria of the.