LCBS5058 Developing Enterprise Assignment, Leicester Castle Business School - De Montfort University, UK

Learning Objectives:

Outline Content:

i. The Entrepreneurial ecosystem

ii. Strategic enterprise management, Business registration

iii. New venture creation - business models, start-up selling, marketing, social media and PR

iv. Entrepreneurial finance and managing risk

v. IPR and how to exploit it

vi. Pricing structures, Crowd funding and VC investment

vii. Networking and customer relations

viii. How to calculate Tax and VAT

ix. Cashflow, Bookkeeping, Personal survival planning,

x. Effective pitches and presentations.

Key skills -

i. Critical thinking, analysis, evaluation and synthesis.

ii. Identify and address strategic problems.

iii. Develop cohesive and persuasive arguments.

iv. Research appropriate periodicals, books, websites and other references to extract and draw together information and knowledge.

v. Research companies and draw out meaningful knowledge and conclusions from various information sources (e.g., from financial statements, Annual Reports, analysts' reports).

vi. Effectively articulate and persuasively communicate strategic issues both verbally and in written forms, instance in terms of analysis of strategic issues, report writing and delivering effective critique.

SUMMATIVE ASSESSMENT -

This module is assessed by means of a coursework assignment. The summative assessment will provide a test of the understanding and analytical skills acquired by students. As part of the summative coursework assignment, students will be expected to analyse, in detail, the business outline/plan of their chosen business / organisation in the form of an individual report. The word limit is set at a maximum of 3000 words inclusive. The summative assessment will require students to think critically, be able to analyse, evaluate and then apply concepts and theories taught during the module in their summative assessment. Ideally, students should apply their own research skills in finding information and use their own initiative to develop insights into Enterprise Development.

In completing the summative assessment coursework you may wish to contact small company owners for interviews or for information regarding Enterprise Development. You may seek to interview these by contacting them to arrange meetings or requesting they address questions over email. It is important to note that not all small Business owners are available or willing to do so and a lack of interviewing will not compromise your grades. However, you may feel you will better understand the business planning process through an interview.

This assessment method reflects conditions you will face when working for companies and when having to conduct strategic analyses of competitors or on behalf of clients (e.g., in consultancy). You will need to work under time constraints, you will not have full and perfect access to all information and you will need to make judgements based on analysis of data and information that you can get access to. Try to integrate information from across different analysis tools and methods for richer strategic insights.

Learning Outcomes:

LO1. Demonstrate a comprehensive understanding of the principles and practice of strategic enterprise management and new venture entrepreneurship

LO2. Evaluate critically difference finance and investment models analysing the relationship between finance, investment, and business models

LO3. Apply knowledge of entrepreneurial leadership, business planning, and entrepreneurial finance, to real life business venturing

LO4. Demonstrate evaluative, research, and investigative skills in communicating entrepreneurial planning and decision-making

LO5. Understanding how Market impacts a businesses objectives

LO6. Demonstrate how to apply enterprise tools and theories to a business environment

LO7. Demonstrate the relevance and importance of each of the core topics with in a business context

Assessment -

The first assessment requires students to engage with a real life scenario, presented as a business case study, and to draw on technical skills to work through the financial and business materials to demonstrate a comprehensive understanding and application of strategic enterprise management.

In assignment 2, individuals will be asked to draw on and apply their newly developed skills and apply them to different business enterprise models and to their own enterprise solutions, feedback in the form of a presentation.

Individuals will be asked to keep a business development manual as part of the over all evidence on each of the core topics within module.

Attachment:- Developing Enterprise Assignment File.rar