Corporate Identity in Graphic Design

Aim

This unit aims to progress understanding about the underlying social and cultural nature of corporate identity and to develop graphic design skills in its commercial projection.

Learning outcomes

LO1 Understand the historical origins of corporate identity

1.1 Determine and evaluate all the factors affecting corporate identity

1.2 Explain the historic origins and manifestations of corporate identity

LO2 Be able to produce visual images to communicate corporate messages

2.1 Identify the visual statements which can contribute to corporate identity

2.2 Communicate a variety of corporate messages

LO3 Be able to identify and communicate the core values of an organisation through corporate identity

3.1 Identify and demonstrate how corporate identity is communicated through different applications

3.2 Explain how the internal and external values of an organisation are demonstrated

3.3 Understand and discuss the manifestation of corporate core values

LO4 Understand the relationship between corporate identity and graphic design

4.1 Understand and discuss the factors contributing to the overall effectiveness of corporate identity through graphic design.